Check out this ship’s draught!

Forever the fan of innovative ideas, today’s piece recognizes brilliant marketing, as well as ingenious use of a ship.

In the summer of 2007, Speights Beer, a  Kiwi favorite, used the entirety of their advertising to send a fully operable pub on a 10 week voyage to London.  After recruiting a crew and building a pub out of 40 foot containers, the pub ship left Dunedin, NZ – intact with a floating ale house and hold full of beer.

Upon arrival in London, the ship cum ale house docked on the bank of the Thames, quenching thirst for Kiwis and Brits alike.

Watch the video below for more details.